Image Optimization: How to Rank on Image Search
Rank factor needs the optimization of images and page elements to promote the ranking of those images in search, as well as optimization of images and image sizes so they load faster and improve page speed.
Name of the Image
Need to name of the image is to be right suppose if we search the product by name and we gave the images name also same the product name its easy to rank image or optimize the image.
The key to any coding or design endeavor is to get the most for the least. That is, to get everything you want visually with the least amount of code and the smallest size. Images are no different.
To be clear, however, the question isn’t about how small you can get your images; it’s how small you can get them while maintaining the visual aesthetic. Essentially, Google doesn’t want you to change your aesthetic; they want you to ensure that the aesthetic you want loads as quickly as possible.
- Google PageSpeed Insights: This is the page Google themselves reference on their PageSpeed tool related to optimizing images.
- Website Testing Tools: It’s a good (and short) list of some solid image optimization tools on Bryan Eisenberg’s site.
- Google Image Optimization: Alt tag is required for blog
A picture might be worth 1,000 words, but only if it gets seen and only if it will benefit your business to rank for image search.
Let’s take for example a lawyer. If you’re running a law site is it really going to be a benefit to rank on image search? Or is it more likely that ranking for images is simply going to create an environment where you have to spend your valuable time ensuring others aren’t taking them without permission?
On the other side of the coin are sites that generate revenue from impressions (generally ad-based). In this case, any impression is a good impression (more or less) and you’ll take traffic where you can get it. In this case it’s likely worth the risk of your images being copied in exchange for the traffic.
Assuming you’ve decided it’s beneficial for your site that you rank on image search, there are a number of areas you need to make sure to address. Let’s go through some of the major areas.