Jan
10
Three Reasons Why Your Business Needs a Mobile App in 2017
Three Reasons Why Your Business Needs a Mobile App in 2017
In this New Year eve, if you are thinking about new ways to grow your business, you got to read this blog. I have interacted and consulted numerous businesses in all shapes, small, medium, big, MNCs etc. From my experience, your business must need a fully functional Mobile App to grow your business.
1. Half Billion New Customers are on Mobile Internet by 2018
According to a research published by BCG Analytics, India’s internet population will reach half a billion by 2018. Vast majority of these people are connected to internet through mobile devices. There is no doubt that it is the best bet for your business to have a Mobile App to connect this growing number of people.
In short, lion share of your potential customers are on mobile internet. The critical question is “Are you ready to meet the do the business where your customers are? Gone are the days when customers are chasing businesses to buy from them. Now customer loyalty means we have to make sure to remove every possible roadblock that might slow down or stop customer from finding our business. Not having a well-structured Mobile App is in fact a one-way ticket for your business to oblivion.
Mobile Internet Users in India by 2017
2) Constant Contact
This is the holy grail of marketing. A silver bullet to repeated sales or referral sales. If your App is installed in a mobile device, you are in constant contact with him/her. You will get to know what works and what doesn’t work with your product or service. You will have first-hand information about your customer feedback. An App will make it insanely easy for a customer to feedback, complaint, reviews, testimonies etc. You can further contact him/her for upgrades, upselling, new offers, discounts, free offer, or whatever that you find it suitable to grow your business. Announcing a special offer, discount or upgrade is the best way to encourage people to install your App. And that will further serve as a marketing campaign to get more customers to your business.
3) Lead Generation
95% of the mobile internet users use their devices for Local Search (Source: Forbs Magazine). 80% of the users use mobile Apps to make online purchases. Even some e-commerce firms completely stopped their websites and completely switched to mobile App. Typically a mobile App that installed in a mobile device makes it easy for the customer to buy from you. And this may not be a one-time occurrence. He will be coming back to you again and again through the App to buy from you if your product fulfils his expectation. By having a fully functional business Mobile App you are helping your customer to find your business and buy without any hassles. Along with that you are helping your business to thrive.
Having an App for your business is not an extravaganza or luxury but a necessity that you can’t afford to skip. We have successfully helped hundreds of businesses to develop and implement business Apps. With our vast experience in App development, we will be able to show you what types of Apps your business needs and how you can use your App to attract lots of high quality customers to your business. We have developed Apps for construction companies, retail chains, local supermarkets, printers, educational institutes, realtors, politicians, software companies, restaurants etc.
