Feb
14
India as a Start Up Nation
India has been in the limelight for some time now for its voracious appetite for growth. It will soon have the world’s largest Smartphone user growth rate surpassing the US. The Government of India has already initiated various programs to bring internet for every user. International News Organization, BBC launched an ‘India-focused’ page and has since then continued to invest their money for the cause of this programme for new programming, local language, and digital news content.
This digital revolution in India is ushered in by entrepreneurship which has impacted everyone from a local grocer to a well-established businessman. More than 800 startups are created annually in India, as this shows it is the world’s third largest and fastest growing country for these budding companies.
These startups with all digital solutions from primary to global are well positioned to address the entire Asian market, making it expand to the U.S and Europe. India’s population is moving more towards using eCommerce platforms, marketplaces, mobile apps and the Internet, thereby creating demand, need, and space for more digital products. These startups mainly focus on consumer Internet, big data and analytics and communication as their digital medium. The Millenials want to work for an organization with an innovative outlook, and these startups are giving them the platform.
Another trending and important aspect of digital innovation in India is its well-maintained venture in communication and social Media. After the US, India is breaking the 100 million mark in Facebook user base, which has turned out to be a very powerful tool for both individuals and businesses in the recent past.
With the use of social media, companies can now reach out to a greater number of people in no time. With some investment of effort in social media management consistently, platforms like Facebook and Twitter help businesses establish a relationship with their customers.
